Maria Sharapova is NOT SO PRETTY
Nike just put out a new commercial featuring tennis ace Maria Sharapova. In it, Sharapova is on the move, heading to a tennis match while everyone around her sings, “I Feel Pretty.”
I saw this commercial only once before my friend Tara mentioned it today. We began talking and finally You-Tubed it.
So after we viewed it a couple more times we discussed what Nike wanted to portray with the ad.
Could it be that Sharapova is a good looking chick who must be admired though a TV commercial? Was the commercial’s audience supposed to be men because not everyone thinks she’s pretty? However, I must applaud Nike for getting almost every race to sing Sharapova this West Side Story song.
I mean, she just isn’t pretty! At least to me she’s not. I don’t think her facial features are that great. She has a body, but I just want to scrunch my nose at the thought of her being this super sexy fem.
Besides me questioning her looks, is Nike trying to go forward or backwards in what femininity should mean?
The answer seems to be Maria Sharapova is the embodiment of beauty and we should just sing about how pretty her face, dress, and smile are. Nike is obviously thinking backwards since they are defining what beauty should be in our eyes.
And why did Sharapova agree to do a commercial about her looks? It seems a bit vain. And she almost looks snobbish in the ad as if she’s saying, “I know I’m pretty so go ahead and sing.” I wonder if “Pretty Woman” was another song option.
Nike is playing with the notion she is attractive and then, when she finally returns a serve the crowd and John McEnroe go silent. Oh, yeah, the audience was so entranced by her beauty everyone feel into a hush when, she acted in an un-pretty manner of being competitive, aggressive and a force to reckon with on the court. Perhaps these are unattractive male qualities a pretty girl shouldn’t have?
Its true Sharapova must have won over men and teenage boys by posing for Sports Illustrated’s 2006 swimsuit magazine. They happily sat glued to their toilet seats or laid on their backs on top of their beds. Nevertheless, not all of us are turned on by her beauty. The message (I’m still not sure what it is) is lost in this Nike commercial. Nike, which usually comes up with clean and simple storylines the masses, didn’t make the cut.
Here's the nike commerical if you haven't seen it yet: